How to be protagonists today towards a new normality
The Business considered as a system has suffered a serious break in its harmony. How do we suggest to solve it? By stimulating the process through the creation of a Business Challlenge Team.
It is a multidisciplinary team, which manages two agendas simultaneously: SUSTAINING THE BUSINESS AND RETHINKING THE FUTURE.
It works on collaborative platforms and applying agile management dynamics. It solves challenges on constantly changing scenarios, in contexts of high uncertainty, where scientific thinking, business intuition and decision making capacity are combined in high speed.
Part of the Business Challenge Team takes responsibility for leading the sustainability and transformation of customer relationships.
We must reconfigure customer-centric businesses by simultaneously managing three levers:
Territorial coverage approaches have been fully impacted by the health crisis, and as we said, the changes that have taken place in people’s habits will generate a completely different scenario based on three factors:
The e-commerce business model gives us a very flexible and evolving vision, allowing us to redefine various business generation formats. We observe at least three approaches to this business modality:
Likewise, alliances are key in the models of territorial expansion.
Given the uncertainty of the scenarios to be resolved, health, economic, social and commercial impacts, it is reasonable to suggest a checklist to be able to leverage the discipline. Our suggestion to activate this lever:
This last area of work is one of the most important. It may not seem innovative or immediate, but it is a relevant asset to be preserved. We decided to call it the MUSCLE TONE of a very valuable force: the commercial teams. We propose three work agendas:
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