For years, we have witnessed debates about scenarios that seemed to force us to make a strategic decision: focus on growth, satisfy new demands and gain market share, or focus on being efficient, improving margins and increasing return on investment. What was a priority and what would be addressed next.

If dispensing stops being the main differential, what will be the next role of pharmacies? Prevention, guidance and low-complexity care services open an opportunity to redefine their place within the health system.

Consumers no longer want to adapt to organizations. They expect exactly the opposite.

Rethinking the first level of care is an opportunity to improve access, better use resources and return time to caring for people.